How a 390 Million Meta Fine Affects Your Marketing Strategy
On Wednesday, EU Regulators hit Facebook’s parent company Meta with almost 400 million euros in fines. Why? Privacy violations that conflict with the much-discussed GDPR (General Data...
To Invest or Not To Invest: AI Marketing in 2023
After the Bombshell launch of the free version of ChatGPT (https://chat.openai.com/chat), it has reignited the conversation on the influence of AI across the business spectrum. There is...
Transitioning to Zero-Party Data to Advertise in Europe
It might seem like it was only recently that companies went through adding "Accept" or "Decline" buttons to their web page to allow users to decide whether or not they want to allow...
Transatlantic Journal with Goda Marcinkeviciuite
A couple of weeks ago our team traveled to the US to start working on new marketing opportunities together with our clients and partners. We took this chance to ask our Digital Marketing...
How to Stop Giving Away Your Money To Google?
During the pandemic, big brands like P&G and Uber slashed their ad budgets and noticed almost ZERO impact on their sales revenue. Within digital, there is a broad base of marketers that...
Why are B2C Companies Ahead of B2B When Marketing in Europe?
A good B2B or B2C marketing strategy today has to be highly responsive to different environments. With substantial variations in the measurements, goals, and mechanics over time, it is...
63% of Clients Agree on One Thing When Marketing in Europe
“We need a plan” These are almost the exact words that customers use when we first speak to them. And they are right. There is no silver bullet in digital marketing, merely because it is...
EU Data In The US: New Penalties for Data Tracking
The United States is as of last week preparing to take steps to implement the new European Union-U.S. Data Privacy Framework (EU-U.S. DPF). The move was announced in back March 2022 by...
Mapping The Digital Customer Journey in Europe: A Growing Landscape
It takes time for companies to identify the metrics that are the most important to their business when they are setting their digital marketing in Europe and to cover the vast demographic...
E-Commerce Finds Success in Europe with Advanced Marketing
Online shopping has been the savior of many retailers during and following the COVID-19 pandemic, both in the US and in Europe. However, these two markets have very different approaches...
