The Importance of Spring Cleaning your "Dirty" Data
Spring cleaning usually describes the practice of thoroughly cleaning a house in the springtime. However, in marketing, it also applies to the data that you might use, analyze, and store to...
5 Mistakes When Marketing in Europe in 2023
In 2023, the sphere of marketing content will continue to expand and change along with marketing techniques. With 27 years of experience, we have written a list of the most common mistakes...
Marketing Partners In North America: A Letter From Us To You
Our Dearest VP of Marketing, As the day of love, draws near, we can't help but think about the passion and dedication you bring to your work each day. And when it comes to expanding your...
How a 390 Million Meta Fine Affects Your Marketing Strategy
On Wednesday, EU Regulators hit Facebook’s parent company Meta with almost 400 million euros in fines. Why? Privacy violations that conflict with the much-discussed GDPR (General Data...
To Invest or Not To Invest: AI Marketing in 2023
After the Bombshell launch of the free version of ChatGPT (https://chat.openai.com/chat), it has reignited the conversation on the influence of AI across the business spectrum. There is...
Transitioning to Zero-Party Data to Advertise in Europe
It might seem like it was only recently that companies went through adding "Accept" or "Decline" buttons to their web page to allow users to decide whether or not they want to allow...
Transatlantic Journal with Goda Marcinkeviciuite
A couple of weeks ago our team traveled to the US to start working on new marketing opportunities together with our clients and partners. We took this chance to ask our Digital Marketing...
How to Stop Giving Away Your Money To Google?
During the pandemic, big brands like P&G and Uber slashed their ad budgets and noticed almost ZERO impact on their sales revenue. Within digital, there is a broad base of marketers that...
Why are B2C Companies Ahead of B2B When Marketing in Europe?
A good B2B or B2C marketing strategy today has to be highly responsive to different environments. With substantial variations in the measurements, goals, and mechanics over time, it is...
63% of Clients Agree on One Thing When Marketing in Europe
“We need a plan” These are almost the exact words that customers use when we first speak to them. And they are right. There is no silver bullet in digital marketing, merely because it is...
