Why are B2C Companies Ahead of B2B When Marketing in Europe?
A good B2B or B2C marketing strategy today has to be highly responsive to different environments. With substantial variations in the measurements, goals, and mechanics over time, it is...
63% of Clients Agree on One Thing When Marketing in Europe
“We need a plan” These are almost the exact words that customers use when we first speak to them. And they are right. There is no silver bullet in digital marketing, merely because it is...
EU Data In The US: New Penalties for Data Tracking
The United States is as of last week preparing to take steps to implement the new European Union-U.S. Data Privacy Framework (EU-U.S. DPF). The move was announced in back March 2022 by...
Mapping The Digital Customer Journey in Europe: A Growing Landscape
It takes time for companies to identify the metrics that are the most important to their business when they are setting their digital marketing in Europe and to cover the vast demographic...
E-Commerce Finds Success in Europe with Advanced Marketing
Online shopping has been the savior of many retailers during and following the COVID-19 pandemic, both in the US and in Europe. However, these two markets have very different approaches...
EuroGuide: Entering Europe’s €23.3BN Worth Gaming Market
Europe has become a fast-growing market for gaming in terms of revenue and viewership. As of 2021, there were approximately 46.7 million gamers in the United Kingdom alone, with mobile...
Europe is saying "NO" to Cookies - What's Next?
Whenever marketers were looking for customer data, they turned to tracking third-party cookies. However, with more and more tech companies restricting their usage and a growing number of...
Pros & Cons of The Most Popular B2B Marketing Platforms in Europe
B2B marketing in Europe had been the main topic of discussion, not just in the European Commission, but also in the US to European trading and sales outsourcing markets. How do you find...
Why Are Visuals Underperforming in Europe?
Remember that one ad that made you stop scrolling on your phone and click on it? Yes, it was specifically targeted at you, and it was specifically designed for mobile because people spend...
Business 2 Human - The Future of Digital Marketing in Europe
We have heard of B2B and B2C marketing in Europe and Worldwide. Depending on the goal of your marketing strategy you might concentrate on one or the other. Some companies set a goal to...
