Why European tradeshows are important for our clients
Recent research under North American companies shows that 75% of B2B companies find attending European trade shows important. This article outlines the reasons and benefits why B2B...
New European sales strategies
The indication and long-term trend post COVID-19 is internationalization with a focus on Europe. Market entry strategies will make a shift. Hiring local managers will continue to be...
European tradeshows are getting green light
Trade fair associations at European and global levels are campaigning among political decision-makers for a restart of trade fairs in Europe. The German federal government and states have...
Business travel Europe | Update
As the world is slowly recovering from the COVID-19 outbreak, business travel is getting a lot more active, and people are flying for their companies regularly now. This article provides an...
Coronavirus | Europe is beginning to ease strict lockdown measures
European countries are cautiously loosening their Corona measures. In most countries, shops, nurseries and construction sites are opening up again. At the same time measures regarding the...
