Returning to work after coronavirus - European Guidelines
As the pandemic across Europe slowly begins to ease, companies are busy preparing their roadmap out of lock-down back to business life. Many employers are currently brainstorming about how...
Trade show cancelled? Here’s how to reach your marketing and sales goals
For a lot of companies, trade shows are a big part of EU marketing strategies. Our own research indicates that 75% of North American B2B companies find it important to attend or exhibit at...
Why European tradeshows are important for our clients
Recent research under North American companies shows that 75% of B2B companies find attending European trade shows important. This article outlines the reasons and benefits why B2B...
New European sales strategies
The indication and long-term trend post COVID-19 is internationalization with a focus on Europe. Market entry strategies will make a shift. Hiring local managers will continue to be...
European tradeshows are getting green light
Trade fair associations at European and global levels are campaigning among political decision-makers for a restart of trade fairs in Europe. The German federal government and states have...
Business travel Europe | Update
As the world is slowly recovering from the COVID-19 outbreak, business travel is getting a lot more active, and people are flying for their companies regularly now. This article provides an...
‘Buy when markets are low’ – The European Digital Marketing Edition
No matter where you are in the world, business operations are heavily impacted due to COVID. Right now, with countries still being in lockdown and travel restrictions everywhere, it is...
Taxes in Europe on monetary incentives
Europe is known for high taxes - especially the European income taxes. Compared to Canada and the United States, on average they are significantly higher. What are the taxes in Europe when...
Managing employees in Europe - Employment at will & GDPR
The aim of this blog is to give a brief outline of possible challenges you could face when you decide to expand your business from the United States into Europe. It shows examples of the...
Why UK-based Medical Device Manufacturers should focus on European expansion: 5 reasons
If you haven’t considered expanding to Europe, or if you are interested to expand your current European footprint, now could be the time to consider a European sales strategy that could...
