Despite fluctuations induced by the COVID-19 pandemic, European e-commerce has witnessed remarkable resilience, with B2C turnover soaring, particularly in Eastern Europe. Notably, while Western Europe commands a substantial share of total turnover, Eastern Europe is experiencing accelerated growth rates in e-commerce sales. However, amidst this digital era, challenges persist, notably among SMEs that still struggling to implement technologies. 

The COVID-19 outbreak further underscored the pivotal role of online commerce, with countries like Spain, Italy, Germany, and France witnessing surges in online sales, even amidst nationwide lockdowns. This unprecedented demand underscores the resilience and adaptability of the European e-commerce ecosystem, poised for sustained growth and innovation in the years ahead.