How Europe drives demand of the global Ceramics industry

The global ceramics industry sat at 229.13 billion U.S. dollars in 2018While the ceramic industry was severely hit in 2020 due to the sudden Covid-19 pandemic, the sector is gathering traction and is expected to skyrocket at a market value of 408 billion U.S. dollars by 2025. 

Europe’s ceramic market will play a significant role in steering this growth driven by a broad spectrum of applications across different sectors - construction, high-temperature processes, automotive, energy, environment, consumer goods, mining, defence, aerospace, medical devices, and much more. 

This blog highlights the areas that will significantly contribute to the growing market value of ceramics in Europe. 

A boom in the building & construction sector 

Ceramic products contribute to the development of innovative solutions for sustainable buildings in Europe. The building & construction sector accounted for nearly 41.4% of the global ceramics industry in terms of revenue in 2018. Currently, the supply of housing in Europe struggles to keep pace with the demand. The European Union implores its members to address housing as a priority to tackle the surging housing deficit, including a relaxing index for building permits to boost investment in residential real estate construction.  

The European housing sector has already gained momentum, and several factors crop up to keep the increasing trend. Ceramic tiles alone form a major part of all building materials and will contribute significantly to the market growth. The European ceramic tiles market is projected to register a CAGR of 4.19% in terms of revenue between 2020 and 2028 and is estimated to grow at a CAGR of 4.11%. In 2019 the European Union and other parts of Europe together consumed 1.56 billion square meters of ceramic tiles, second to Asia.  

IND-Ceramics consumption 2020 worldwide

European consumers’ purchasing power

From 2017, the Consumer Confidence Index (CCI) in Belgium, France, Germany, the Netherlands, Portugal, Spain, Sweden and the United Kingdom have reached a value higher than 100. As a result, the increasing purchasing power and decreasing unemployment rate provide European consumers with more confidence to enter the housing market. Also, the European Central Bank (ECB) allows for favourable lending conditions, including low interest rates for mortgage loans. These have contributed to the increasing demand for housing and building and construction materials, including tiles, pottery, sanitary ware, abrasives, bricks, and pipes.

The EU Green Deal drives ceramic sales in Europe

The EU is at the forefront of international efforts to fight climate change through its Green Deal Initiative, the Carbon Border Adjustment mechanism. The European Green Deal aims at realizing a 55% reduction in carbon emissions compared to 1990 levels by 2030 and become a climate-neutral continent by 2050. As part of the strategies to achieve this goal, the EU encourages its members and business partners to engage in environmentally friendly manufacturing. The ceramics industry will play an essential role in achieving the European climate dreams due to its resource and energy efficiency in all sectors.

As global greenhouse emissions from manufacturing industries contribute significantly to the climate crises, industries in Europe and their partners worldwide are leaning towards breakthrough technologies to help them transition to low-carbon fuel sources and energy use. The European Commission report acknowledges ceramics components to be critical in the production of low carbon technologies. Therefore, industrial demand for ceramic sales will continue to rise due to its role in developing clean technologies.

High-Tech Innovation in the ceramics industry

The development of high-tech products that use advanced ceramic materials such as alumina and zirconium will derive the demand for ceramics in Europe. The global 3D printing ceramic industry was valued at $98.7 million in 2019, and is projected to reach $307 million by 2027, registering a CAGR of 15.2%. The European zone is prioritizing innovations in renewable technologies across healthcare, security, and transport and others. Ceramic sales will be boosted by many functions in renewable technologies that require high-quality products that can only be manufactured with high-quality abrasives, refractories and technical ceramics.

Europe’s ceramics industry is ready for you

As the demand for ceramic products rises in Europe, a timely supply of them is needed to meet the growing market for industrial applications, high-tech innovation, construction, and building for affordable, energy-efficient and sustainable housing in the region. Amidst the assuring demand, manufacturers and suppliers of ceramic intending to expand to Europe or already in Europe but with limited visibility need to be intentional about the expectations of the European consumer.


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